Frequently Asked Questions
Why is my business not showing on Google Maps?
The most common reasons: the profile is not verified yet, it has been suspended, there is a duplicate listing competing with yours, or the category and address details do not match what people search for. A new or recently edited profile can also be held back for a while.
Does Google Business Profile matter for AI search?
Yes. Google says so itself in its official guide to generative AI features in Search: AI responses can include information about local businesses, and a Business Profile can help your products and services to be visible in both AI responses and other Google Search results. A complete, well-maintained profile matters more than ever.
Source: Google Search Central
My Google Business Profile was suspended. What can I do?
Do not create a new profile and do not keep editing the suspended one, as both usually make things worse. Suspensions often follow a change of name, address or category, a business name with extra keywords, or an address Google considers ineligible, such as some virtual offices. Sometimes there might be no obvious reason at all.
In many cases a suspended profile can be brought back. But every suspension is different, and one wrong step can make it harder. We look at your case, find the likely cause and take care of the reinstatement with you.
I cannot verify my business and the video verification keeps failing. Can you help?
Yes, this is one of the most common requests we get. Many businesses get stuck at this step, often after several failed attempts. We take care of the verification with you and find the right verification method for your business.
How long does Google Business Profile verification take?
Once everything is submitted, Google usually reviews it within a few business days. If details are missing or the profile has an issue, it can take several weeks and multiple attempts.
Someone else owns our listing, or a former agency or employee still has access. How do we get it back?
In most cases, yes. We help you get access back and make sure your company is the primary owner, so nobody outside your business can change your profile.
We have duplicate listings on Google Maps. Can they be removed?
Usually, yes. Duplicates can confuse Google about which listing to show, and reviews may end up spread across both. Depending on the case, they can be merged or removed.
Google Business Profile is free. Why pay for help?
The profile is free, and if everything works you may not need help. Our Optimisation Playbook shows you how to do it yourself. Expert help makes sense when something gets in the way: a suspended profile, a listing that does not show up, a verification that keeps failing, or several locations to manage.
It also makes sense for optimisation. Most profiles are only maintained on the surface, and many Google features go unused. Yet the profile on the right-hand side of the search results is often the first thing customers see of a business.
Which industries do you work with?
All of them. Every business benefits from an optimised Google Business Profile, not only shops with a storefront. Our clients range from guesthouses and beauty businesses to software companies, schools and business parks.
We work with founder-led businesses that have a single location just as much as with brands that have many. For businesses with many locations, we also take care of bulk verification, so all locations can be verified in one go.